Back in May, Alice In Chains introduced new album Rainier Fog (BMG) by releasing “The One You Know“, a video directed by Adam Mason that featured an electrifying performance interspersed with cryptic cinematic scenes. Three months and a No. 1 album later, the band and Mason are furthering the storyline with a video for latest single, Never Fade
“The ‘Never Fade’ video is a continuation of ‘The One You Know,’” says vocalist/guitarist William DuVall. “The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”
Alice In Chains will return to Australia in March as part of the Download Festival!
Watch video here
