Finland’s multi-Platinum cello-rock band Apocalyptica announce a spectacular new music video for “Rise”.
Integrated with the achingly beautiful new song from the band’s upcoming studio album Cell-0, due out January 10, 2020 (Silver Lining Music), “Rise” is an impressionistic painting come to life, which enacts the humanity that we all share and the power and gravity of one-on-one interactions.
Said director/writer, Lisa Mann, who has created several other music videos for Apocalyptica, “The idea was to make a video that was whimsical and captivating, that would transport the viewer into an alternate dimension that mirrors our society and today’s importance of compassion and empathy. Characters in this world fall and rise again, and ultimately come together to help each other rise.”
To create the ethereal “other-worldly” look of the “Rise” video, Mann collaborated with cinematographer Jason George who incorporated infrared technology, borrowed from the analogue world and now re-emerging in today’s digital sphere. “Apocalyptica’s music is timeless, very emotional and cinematic, and we wanted the “Rise” video to reflect that.”
Eicca Toppinen: “Rise is a statement of hope, there is always a brighter side, no matter how dark or hopeless things seem to be. To believe in good and beauty, staying true to yourself and not giving up on that.”
Pre-orders for “Cell-0” are available now!
