Iggy Pop has unveiled the first video from his upcoming album Free – out September 6 via Caroline Australia.
Directed by Simon Taylor, the clip for ‘James Bond‘ was shot on location at Sweat Records in Miami. ‘James Bond’ is the second song to be released in advance of the new album, and has been hailed “infectious” by PASTE and by CONSEQUENCE OF SOUND: “a stylistic shift… magnetic.”
In Iggy’s own words, ‘James Bond’ tells a story: “I don’t know what she’s up to exactly, but the tables seem to be turning, and she’s taking over. Well, why not? I’ll try anything once.
I’ve never had more fun singing a lyric. Faith’s reading is so loaded, and Leron’s production and trumpet along with the band swings like crazy.”
While Free follows the highest charting album of Iggy’s career, 2016’s Grammy-nominated Post Pop Depression, it has virtually nothing in common sonically with its predecessor—or with any other Iggy Pop album. As The New York Times remarked upon hearing the title track: “Iggy Pops ‘Free’ is brief, atmospheric and elusive. Amid sustained electronic tones from the guitarist Noveller and ghostly overdubbed Miles Davis-tinged trumpet lines from Leron Thomas, Pop’s voice appears only a few times, intoning, ‘I wanna be free.’ As the title song and opening track of an album due in September, it could lead anywhere.”
