Capturing vulnerable emotion with effervescent spirit and filling lonely silence with catchy hooks and powerful melodies is Perth pop-punk artist Alex Andra who burst onto the scene earlier this year with debut single ‘Not The Beginning.’ She now returns with sophomore single and video for ‘Infliction,’
which explores the toxic relationship between social media and its users.
“Whilst offering its riches, it is also a vessel used to exploit, dehumanize, bully and capitalise on our very human desire to be loved by the wider public. For me personally, growing up wanting to be like the
stars on television, social media seemed to provide a platform to build my own stardom. It’s been a venture of determining self-worth & self-love, and doing my best to remain my true self whilst also somehow monetising my body, image and voice.” Says Alex Andra.
“I am complicit in this relationship as my art only exists within its constraints. With a large, ever changing engine like social media, will we, the people, ever gain control over the wheel?”
The video for ‘Infliction’ is as enticing as it is uneasy. It juxtaposes bright colours and a sense of fun normally associated with pop-punk, with darker, moodier themes. The camera angles, lighting and
movements are designed to leave the viewer feeling unstable, yet captivated.
Alex Andra is the first solo voyage of Paige Savill, who has previously garnered attention in new-wave Synth-Pop band I Call Val with two WAM Award nominations; as well as personal accolades including selection in WA’s first APRA AMCOS female singer/songwriter mentorship program in 2018, and involvement as mentor through the Girls Rock! WA camps. ‘Infliction’ single + video is out now on all streaming platforms.
