“Now or Nowhere” is the third album from Montreal’s The Damn Truth, a band that, in many ways, has been hiding in plain sight for the last nine years, slowly bubbling up from the underground on to the radar of a wider audience.
The album will be released by Spectra Musique/Sony Music on Friday May 7th. The first single “This Is Who We Are Now” will be released Friday March 19th. The single is available to pre-save and the album is available to pre-order.
Six tracks on the album were produced by legendary Grammy Award winning record producer Bob Rock (Metallica, Aerosmith, Motley Crue, Bon Jovi, Bryan Adams, The Cult, David Lee Roth, The Offspring) at Bryan Adams’ recording studio “The Warehouse” in Vancouver.
“Now or Nowhere” chronicles the band as they navigate life, love, and everything else in a world gone seemingly upside down and sideways during the past year.
The first single “This Is Who We Are Now” is a song of empowerment and inspiration.
“We were in serious performance withdrawal. After being on the road for years and being used to playing shows just about every night, it didn’t feel right to not be performing.” Lee-la says. “We set this goal for ourselves: to release a video a day for a month, or something like that. It gave us a purpose and it was fun to get dressed up, revisit some of our favourite rock songs, and be reminded of others once the suggestions started coming in. It was awesome to see the numbers go up and to get so much positive feedback from new fans all over the world. What we learned was, you’re going to find your tribe if you look hard enough.”
In so many ways, a rock ‘n’ roll tribe of love and community is something we can all be a part of, right here, right now.
