Canadian rock and roll band The Damn Truth have officially released their ground-breaking music video for their current single “This Is Who We Are Now.” The song is taken from the band’s critically acclaimed Bob Rock-produced album “Now or Nowhere” which is available from www.thedamntruth.com, and now streaming on Spotify.
The gravity-defying video utilises state-of-the-art technology that sees the band performing the single upside down in a 360 degree rotating custom-built room.
“I don’t know remember how the director said it,” says the TDT’s drummer Dave Traina, “but he just basically said, “Guys, how comfortable are you performing upside down?”
“They built an 8 x 10 circus ride just for us,” commented TDT’s bassist PY Letellier. “We call it “The Damn Truth cube.”
The visually compelling video was created by I/O Studio, and you can get an insight into how it was made by accessing the behind-the-scenes footage about the making of the video HERE.
“All members of the band were injured in the making of this video,” says TDT’s lead singer Lee-La Baum… “and they loved every minute of it.”
On Wednesday June 9, 2021 at 8pm ET (1am UK) the band will perform a virtual album livestream show. Tickets are available from https://lepointdevente.com/billets/evk210609001
The band are special guests on King King’s February 2022 UK Tour. Tickets are available from www.kingking.co.uk. The nine-date tour starts at York’s Grand Opera House on February 10, 2022 and ends at London’s The Electric Ballroom on February 24, 2022.
