‘Dehumanise‘ is the third single to be released from the forthcoming album EYE TO EYE from New Zealand’s Lords of Loud, The Datsuns. Released digitally and on limited edition 7″ single, the set-to-stun dystopian riff rocker is accompanied by the dramatic non-LP B-side “Negative Swing”
Emotions railing against the system. A homogenous future, devoid of the very thing that makes man, man. Freedom & individualism are outcast. The here & now is a seething, twisted mass. The Datsuns strap those feelings to some rock & roll. “Dehumanise” is stomping three chord-age, dive bombing stun gun lead, a bed of surging Hammond keys, stair tumbling stop/start riddims. Key tinkling, fat fuzz wah & squeal.
“Dehumanise is another Sci-Fi inspired number, about being literally stripped down to your utilitarian parts by the machines and machinations around you. The main parts were written on tour, opening for Graveyard in Europe some years back. I was listening to a ton of heavy 70’s rarities at the time, sampling their drum intros in Garageband to make demos. This one features more custom fuzz guitar FX courtesy of Christian and also my first attempt at a synth solo, wild!” – Dolf Datsun
Listen to “Duhumansie” here: https://ffm.to/dehumanise
Due May 28 on Hellsquad through MGM, and released on LP, CD and digital formats, forthcoming seventh album EYE TO EYE has a varied stylistic grasp across its 11 tunes. It wraps the locomotive chug of classic Ian Gillan/Ritchie Blackmore-helmed Deep Purple – seasoned nicely with generous servings of Jon Lord keyboard surge – to some updated glam space boogie power chordage. There there are some otherworldly fantastical floating melodies wafting in & out, and the guitar effects and greater keyboard dosage pepper the tunes with new flavours.
Let us not forget the contribution here of lead Datsun instrumentalist, Christian Livingstone, who has laboured intently, fine-tuning freaked fuzz frequencies and space-age squeal and a host of other soaring dogfighting & dive-bombing tones, for the instrumental breaks and beds of the album. If the tone and attack are the primary responsibilities Mr Livingstone bears, the dynamics and tempo rest in the mitts of them other Datsun three. Guitarist “Windmill” Phil Somervell brings his rhythmic chops & noted arm flailin’, to underscore the light & shade of the riffage; Ben “Poundin’ Soul” Cole machine guns the rolls, and hits the timing twists & turns when required; Master Dolf de Borst locks in his bass walkin’, & talkin’, stuttering & strutting preposterously on cue.
