THE OMNIFIC Release Incredible New Album, ‘The Law Of Augmenting Returns’

Title track and its music video unveiled, featuring bass solos from Charles Berthoud and Kai den Hertog.

Photo Credit: Ekaterina Gorbacheva

The world’s most prominent bass driven instrumental rock act, Australia’s The Omnific, have released their highly anticipated sophomore album, ‘The Law Of Augmenting Returns’, an audacious and magnificent triumph – out now worldwide via Wild Thing Records. The Omnific today also unveiled a playthrough inspired music video for the title track, featuring bass solos from Charles Berthoud and Kai den Hertog.

Stream/Buy: ‘The Law Of Augmenting Returns’:
ffm.to/lawofaugmentingreturns

‘The Law Of Augmenting Returns’ encompasses an array of instrumentation never used before on a The Omnific record, such as Bass VI, Fretless Warwick played with an EBow, live brass including Trumpet and Trombone, and even surprise vocals on opener ‘The Omnific ≈ Bass’; a barbershop quartet foreword by genre legend Tim Waurick, and excerpts from Luke Taylor of Australian alt-metalcore upstarts Heartline. The intricate keyboards of Rohan Sharma (I Built The Sky) appear fluently throughout the album; highlighted on tracks ‘The Law Of Augmenting Returns’, ‘Will-O’-The-Wisp’, and ‘Double Malt Ditty’.

Bassist Matt Fack summarises, “‘The Law Of Augmenting Returns’ is the culmination of the experience and knowledge learnt and embodied in the 8 years of our existence as a band. With our creative mindset to incorporate new ideas adhered to the core principle of bass, this album paints the story of the band’s past, present, and beyond.”
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The title track ‘The Law Of Augmenting Returns’ embraces bass solos from British YouTube sensation Charles Berthoud, and exhilarating Australian newcomer Kai den Hertog. Berthoud’s solo is a mesmerising jazz swing combustion, followed by the completely different approach of den Hertog’s spine-tingling feature. A singable chorus, catchy blues sections, and about as shreddy as the album gets, ‘The Law Of Augmenting Returns’ is the true champion to hold the title track of the record.

Fack comments, “Charles Berthoud’s involvement on the track showcases the highest of ability bass can be played, to Kai den Hertog’s orchestration of a bass solo that is as complex as it is energetic.”

Accompanied by an enthralling playthrough music video directed by Karl Steller (Gravemind), following on from a catalog of stellar album music videos produced to date; by Jamie McVicker & Declan Blackall (Plini) [‘Phat Mackerel’, ‘Base Camp’, ‘Will-O’-The-Wisp’], and Miki Simankevicius (Polaris – D.O.P) [‘Matrices’].
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‘The Law Of Augmenting Returns’ explores the notion that the more effort you invest in your artistry, the greater the rewards you reap. This powerful trinity of bass and drums pushed their creative boundaries to unprecedented heights; a tremendous body of work transpired, traversing the intense, the emotionally charged, and the humorous, appealing to a wide range of musical palates. The production team of critically acclaimed debut record ‘Escapades’ (2021) reassembled for the release, including Adam Bentley (mixing, Arch Echo), Ermin Hamidovic (mastering, Periphery), and Josh Saunders (artwork); with the majority of programming handled by the band’s own Matt Fack.
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The Omnific will be trailblazing their way through Europe & the UK, heading on their first ever summer festival run, alongside their most extensive array of headline shows in Europe to date. They’ll be making highly anticipated debut appearances at festivals; Radar (UK), Vagos (PT), Brutal Assault (CZ), Arctangent (UK), and Fekete Zaj (HU). Led by their two other-worldly intertwining bassists, Matt Fack & Toby Peterson-Stewart, and backed by flamboyant drummer Jerome Lematua, The Bass Boys will be bringing a full tank of charisma, showmanship, and unbelievable technical performances from down under.

The Law Of Augmenting Returns – Europe/UK Tour 2024:
Tickets On Sale Now
theomnific.com

‘The Law Of Augmenting Returns’ explores the notion that the more effort you invest in your artistry, the greater the rewards you reap. This powerful trinity of bass and drums pushed their creative boundaries to unprecedented heights; a tremendous body of work transpired, traversing the intense, the emotionally charged, and the humorous, appealing to a wide range of musical palates. The production team of critically acclaimed debut record ‘Escapades’ (2021) reassembled for the release, including Adam Bentley (mixing, Arch Echo), Ermin Hamidovic (mastering, Periphery), and Josh Saunders (artwork); with the majority of programming handled by the band’s own Matt Fack.

TRACKLISTING: The Omnific – ‘The Law Of Augmenting Returns’
01.    The Omnific ≈ Bass (Feat. Tim Waurick and Luke Taylor of Heartline)
02.    The Law Of Augmenting Returns (Feat. Kai den Hertog)
03.    Matrices
04.    Base Camp
05.    Will-O’-The-Wisp
06.    Phat Mackerel
07.    Butterfingers
08.    Double Malt Ditty (Feat. Rohan Sharma)

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